The fireworks light up the sky. Flags wave. We talk a lot about freedom, about independence, in July. But here’s a thought worth brewing on. What does independence really look like in the choices we make every day? Not the dramatic, one-time gestures. The small, intentional ones. Like where we buy our coffee. Like whether we repair something or toss it away. Like choosing people over algorithms. Local over faceless. Craft over convenience. At The Brew Group, we’re not a warehouse in the desert. We’re not a faceless checkout page promising same-day shipping. We’re a team of coffee people, standing behind our counter, behind our machines, and behind our purpose. And July, Independent Retailer Month, feels like the right time to pause and say what that really means. Independence isn’t just about big things. It’s about the moments that stack up to build trust. Like the client who comes in once a month to service their Jura instead of replacing it. Like the office manager who switches to bulk beans because she wants less waste in the breakroom. Like the dad who finally invested in a machine that lets him sit and sip instead of rushing to drive-thru windows before school drop-off. Every time someone chooses The Brew Group over a big-box retailer, they’re doing something bold. They're not just getting a chatbot calling them "Valued Customer". They're getting real importance. Because we care. We don’t take your trust in us lightly. Summer is in full swing. The season of music festivals, road trips, lake days, and backyard gatherings. This is the time to feel free, move light, and stay caffeinated. A Jura machine is the perfect companion for the chaos and joy of festival season. Whether you're hosting guests or packing up for a weekend away, having barista-level coffee at your fingertips means one less stop, one less seven-dollar latte, and one more reason to stay present. Get independent from pods! From overpriced café stops! From watered-down brews in paper cups! Because freedom tastes better when it’s freshly ground. We stand for the Right to Repair, because what we use matters. And how long we use it matters even more. Big machines don’t like this idea. They’d rather sell you a new one. A slightly updated version. A newer model with a shinier box. But we’d rather see you walk in with your old Jura, tell us what’s wrong, and let us bring it back to life. Because behind every repair ticket is a story. A story of morning routines, shared cups, and hard-earned rituals. To us, servicing your machine isn’t just tech support. It’s respect. Respect for your time, your investment, and the coffee experience you’ve built around it. We care deeply about this. It’s not a checkbox on a service list. It’s part of who we are. Because good coffee, well-made and well-maintained, should last. And so should the relationships built around it. This isn’t just about coffee. It’s about trust. Slowing down. Asking better questions. Choosing local because we remember what it means to belong to something. We’re not trying to take over the world. We’re not launching satellites or pushing ads into your dreams. We’re just here to help you brew better coffee. And to make that a little easier, we’re offering 10% off all orders this month with the code INDEPENDENCE10. A small thank you for choosing us when you didn’t have to. Independence Is a Practice
So this July, maybe it’s not about the fireworks. Maybe it’s about the everyday sparks. The small revolutions. The intentional choices. Choosing to fix what’s fixable. Choosing to know the name of the person who sold you your machine. Choosing a cup of coffee that didn’t cost someone else their integrity. Because the truth is, independence isn’t something you wave a flag for once a year. It’s something you live. And sip. And share. From all of us at The Brew Group, thank you for being part of the movement. For choosing quality over quantity. Conversation over convenience. And care over cutting corners. We’re proud to be your local brew partner. We’re proud to do things differently. And we’re so glad you’re here.
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AuthorJan Cornelius-LeClair is a coffee enthusiast, local connector, creative, and mother of 2. She's proud to be married to 'The Jura Guy' and enjoys learning new and interesting things about the coffee industry each and every day! With the help of her incredible Social Media team, Khai and Sheraz, The Brew Group is able to create amazing content together! Archives
July 2025
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