There are many times when I think, after becoming so familiar with the Jura band, 'how does everyone NOT know what Jura is?' But time after time when I mention what we do, I get the response, 'What is Jura'. So before trying to explain what we do with Jura coffee machines, I thought it important to BRIEFLY explain the WHO, WHAT, WHY, WHERE and WHEN of the JURA Brand. Enjoy!
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